Privacy Policy for Belonging Childcare Ltd (trading as Noodle + Kin)

Last updated: February 2026

Belonging Childcare Ltd takes your privacy seriously. This Privacy Policy explains how we collect, use, store, and share your personal information when you register your interest via our landing page.

  1. Who we are
    Data controller: Belonging Childcare Ltd (trading as Noodle + Kin)
    Contact: jordan@belongingchildcare.co.uk | 07530 700 986

  2. The information we collect
    When you complete our landing page form, we may collect:

    • For parents or carers:
      Name
      Email address
      Phone number
      Child’s age (age band)
      Postcode
      Preferred location for updates (Worcester, Bristol, both, or not sure yet)
      Ideal start date (month and year, if provided)
      Any message you choose to include

    • For nursery practitioners:
      Name
      Email address
      Phone number
      Preferred location for updates (Worcester, Bristol, both, or not sure yet)
      Any message you choose to include

We also collect limited technical information to understand how visitors use our website and how our advertising performs. This may include your device and browser type, approximate location, and which page or advert led you to our site.

  1. How we use your information
    We use your information to:

  • Register your interest and contact you with nursery updates, opening information, tours, and registration details

  • Respond to any questions or requests you send to us

  • Understand demand across areas (for example Worcester and Bristol) to support planning and capacity decisions

  • Measure the effectiveness of our advertising and website (for example via analytics and campaign tracking)

  1. Our lawful basis for processing
    We process your personal information under the UK GDPR on the following bases:

  • Consent: where you submit the form and ask to receive updates from us

  • Legitimate interests: to understand demand, improve our website, and measure advertising performance in a privacy-friendly way

You can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us directly.

  1. How we store your data
    We store your information securely and limit access to authorised people only.
    We currently use tools such as Google Workspace (including Google Sheets) to manage enquiries and interest lists.

We do not sell your personal information.

  1. How long we keep your data
    We keep your information only for as long as we need it for the purposes described above. As a guide, we will review and delete interest list data if it is no longer needed, or earlier if you ask us to delete it.

  2. Sharing your information
    We may share your information with trusted service providers who help us run our website and manage enquiries (for example form tools, email services, analytics, and hosting). They are only allowed to use your information to provide services to us and must keep it secure.

We may also disclose information if we are required to do so by law.

  1. Your rights
    You have rights over your personal information, including the right to:

  • Request access to the information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete your information

  • Object to or restrict certain processing

  • Withdraw consent at any time (where we rely on consent)

To exercise any of these rights, contact us using the details in section 10.

  1. Cookies and tracking
    We use cookies and similar technologies to help our website work and to understand how visitors find us, including through social media advertising.

You can control cookies through your browser settings and, where available, through our cookie banner.

  1. Contact us
    If you have any questions about this Privacy Policy or how we use your data, contact:

Jordan Taylor, Director
Belonging Childcare Ltd (trading as Noodle + Kin)
jordan@belongingchildcare.co.uk
07530 700 986